Sep 6, 2021
Dukaan raises $11 million to help merchants in India set up online stores.
Our mission
We're not building a store builder. We're putting 100 million businesses online.
Every other platform asked "how do we build a website?" We asked a harder question: how do you get a chai stall in Indore, a saree shop in Surat and a D2C brand in Bengaluru selling online — in 30 seconds, on a ₹0 budget, over a 2G connection? Answer that, and you haven't built a website builder. You've built an economy.
3.5M+
Merchants powered
$24M
Raised to date
0
Business categories
2020
Building since
The master plan · just between us
The master plan
Three steps. We're not done with step two. Here's the whole thing anyway.
01
Shipped
Put any merchant online in 30 seconds
No code. No fees. No gatekeepers. A storefront that loads in milliseconds on a 2G phone in a tier-3 town. 3.5 million+ stores, live.
02
In progress
Give the chai stall a Fortune-500 arsenal
UPI & cards, COD, logistics, one-tap checkout, 67+ plugins and AI support — the same firepower a $1B brand has, at chai-stall prices.
03
Next
Become the OS for Indian commerce
The next 100 million businesses run their entire company on Dukaan. Then we take the playbook to every emerging market on earth.
Don't tell anyone.
The dark horses
Leadership
The people obsessed with putting the next million Indian merchants online — and keeping them there.
Suumit Shah
Founder & CEO
Subhash Choudhary
Co-founder & CTO
Piyush Shah
Head of SEO
Leo
Chief Entertainment Officer
See yourself here?
Work with the latest technology and help the new Indian peeps come online and sell. Do our values resonate with you? We'd love to hear from you.
Engineering, unfiltered
We left the cloud.
We left the cloud.
On purpose.
Most companies spend years migrating to the cloud. In 2022, Dukaan did the opposite. Co-founder & CTO Subhash Choudhary ripped the entire platform off the public cloud and rebuilt it on bare metal — chasing millisecond page loads on India's slowest networks and an infrastructure bill a fraction of what "best practice" said it should be.
Then, to prove it actually worked, he went on Arpit Bhayani's Asli Engineering podcast and killed a production server live on air — letting the failover catch it mid-sentence. The clip tore through India's developer community. This is the culture behind 3.5 million stores: contrarian, obsessive, and allergic to dogma.
Dukaan ditched the cloud for bare metal
The infamous episode where Subhash kills a production server live on air to demo Dukaan's failover — and explains why leaving AWS was the right call.
Building e-commerce infra for millions
Subhash breaks down how Dukaan serves millions of merchants — low-latency stores on slow mobile internet, and the unconventional engineering choices that get them there.
"Everyone said don't leave the cloud.
Subhash Choudhary — Co-founder & CTO
So we left the cloud."
Backed by the best
Our investors & partners
In the news
View press kit
Press releases
Aug 11, 2021
Dukaan, a leader in the e-commerce enablement space, to hire 100 engineers to strengthen its product and offerings.
Mar 23, 2021
Dukaan steps into the e-commerce space to bring neighbourhood stores online.
Do our values resonate
with you?
We would love to hear from you. Build the technology helping the next million Indian merchants come online and sell.